Terms of Service

Last updated: September 29, 2026

These Terms of Service ("Terms") are a legal agreement between you and Baljia AI ("Baljia", "we", "us"), which operates the Baljia platform at baljia.ai, on WhatsApp and in Slack. By signing in, creating an account, or using the platform, you accept these Terms and our Privacy Policy. If you do not agree, do not use Baljia. If you are using Baljia on behalf of a business, you confirm you are authorised to bind that business, and "you" includes that business.

1. What Baljia provides

Baljia is an AI platform that helps businesses build software, run marketing, find customers, and operate day to day, using an AI "CEO" and specialist AI agents. The agents act within the guardrails and approvals you set. Because output is generated by AI, it may contain errors and is provided for you to review. You are responsible for reviewing work before you rely on it or make it public.

2. Eligibility and accounts

• You must be at least 18 years old to use the platform.
• You must provide accurate account information and keep it up to date.
• You are responsible for keeping your login secure and for all activity that happens under your account, including by teammates you invite.

3. Acceptable use

You agree not to use Baljia, or let anyone else use it, to:

• break any law or regulation, or help someone else do so;
• infringe anyone's intellectual property, privacy or publicity rights;
• send messages that violate applicable anti-spam or marketing laws, or keep contacting people who have opted out;
• publish or send content that is deceptive, defamatory, harassing, hateful, sexually explicit, violent, or that exploits or harms children;
• run scams, phishing, fraud, pyramid schemes, or make false or misleading claims about products, health, finance or results;
• impersonate any person or business, or misrepresent who you are or who you work for;
• collect, use or share personal data without a lawful basis, including sensitive personal data and data about children;
• sell or promote illegal or regulated goods or services where that is not lawful;
• violate the rules of connected platforms (for example Meta, Instagram, WhatsApp, LinkedIn, X, Reddit, Google, Slack, Stripe, Razorpay or GitHub);
• upload malware, or attempt to disrupt, overload, probe, reverse-engineer, or gain unauthorised access to the platform or to other users' data (security research is welcome through our disclosure process);
• get around usage limits, credit metering, spending caps or other safeguards;
• resell or provide the platform to third parties as a service without our written permission.

You are responsible for any action you authorise the agents to take on your behalf, including messages sent and content published. We may remove content, pause agents or automations, or suspend an account that breaks these rules. To report abuse, email legal@baljia.ai.

4. Your data and content

You own the business information you provide and the outputs the agents create for your business. You grant us the license needed to store and process that data to operate the service, provide support, and keep the platform secure. We do not sell your personal information, and we do not use your business data to train foundation models. Our handling of data is described in the Privacy Policy. Where we process personal data on your behalf, our Data Processing Addendum applies and forms part of these Terms.

5. Outreach, posting and messaging on your behalf

When Baljia sends email, LinkedIn or social messages, WhatsApp or Instagram replies, or publishes posts for your business, it does so as your agent, whether you approve each item or switch on an automation that runs by itself. For all of these:

• you are the sender, and you are the controller of the personal data of the people you contact;
• you are responsible for having a lawful basis to contact them, for honouring opt-outs and unsubscribe requests, for the accuracy of what is said, and for following the rules of each platform you use;
• Baljia provides tools to help (such as unsubscribe handling in outreach email, opt-out tracking, and daily sending limits), but these do not replace your own responsibility.

6. AI output is not professional advice

AI-generated plans, code, copy, and analysis are best-effort and may be inaccurate or incomplete. They are not legal, financial, tax, medical, or other professional advice. You should review AI output and obtain qualified advice where appropriate before acting on it.

7. Connected accounts and third-party services

The platform integrates with third-party services (for example Meta/Instagram, WhatsApp, LinkedIn, X, Google, Slack, Stripe, Razorpay, GitHub, and others). When you connect an account, you authorise us to act on it within your approvals and automations, and your use of those services is also subject to their own terms and policies. We are not responsible for third-party services, their availability, or changes they make.

Some platforms, including LinkedIn, Instagram and X, limit or prohibit automated activity and may restrict, rate-limit or suspend accounts they believe use automation. Baljia paces its activity and applies daily limits, but we cannot guarantee how any platform will treat your account. By connecting an account and asking Baljia to act on it, you accept that risk.

8. Fees, subscriptions, and credits

• Paid plans are billed in advance on a recurring basis. Plans and credit packs are billed through Razorpay (in rupees in India, in US dollars elsewhere). Some older plans and some ad-spend charges are billed through Stripe. Plans renew automatically at the end of each billing period until you cancel. When you cancel, renewal stops and your plan stays active until the end of the period you have paid for.
• Work is metered in credits. Credits are charged when a task starts; planning and chatting with the CEO do not use credits. Credits do not roll over between billing periods: on a paid plan, credits left at the end of a billing period, including credits from credit packs, do not carry over to the next one.
• Usage limits apply. Free trials include up to 10 task credits and a set amount of AI usage. Paid plans include a fair-use daily limit on AI usage. Chatting with the CEO is not unlimited: it counts toward these limits and a daily message limit. When a daily limit is reached, the agents pause until the next day. When a free trial's AI usage is used up, they pause until you upgrade.
• Pass-through costs, such as advertising you authorise (for example Meta ads) and paid third-party API usage by apps Baljia builds for you, are billed at their actual cost plus a 20% platform fee, separate from your subscription and credits. If you run ads through your own connected ad account, you pay the ad platform directly and no platform fee applies to that spend. Baljia takes no share of your sales or revenue.
• Prices are shown on our pricing page and may include or exclude taxes as stated there.
• Cancellation and refunds are covered by our Refund & Cancellation policy, and how paid access is delivered by our Service Delivery policy.

9. Intellectual property and feedback

Baljia and its licensors own the platform, its software, branding, and underlying technology. We grant you a limited, non-exclusive, non-transferable right to use the platform while your account is in good standing. You keep ownership of the outputs generated for your business, subject to any third-party rights in components those outputs rely on.

If you send us feedback or suggestions, we may use them to improve Baljia without any obligation to you. This does not give us any rights in your business data or outputs.

10. Suspension and termination

You may cancel your subscription at any time. We may suspend or terminate access if you breach these Terms, fail to pay, or use the platform in a way that creates legal or security risk. If you ask us to delete your account, we delete your account and company data within 30 days of confirming your request, except records we must keep to meet legal obligations. Deletion is permanent and cannot be undone. How to request deletion, and what is deleted, is explained on our Data Deletion page.

11. Disclaimers

The platform is provided "as is" and "as available". To the extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and that the service will be uninterrupted, secure, or error-free.

12. Limitation of liability

To the maximum extent permitted by law, Baljia will not be liable for any indirect, incidental, special, or consequential damages, or for lost profits, revenue, data, or goodwill. Our total liability for any claim relating to the platform is limited to the amount you paid to Baljia in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.

13. Indemnification

You agree to indemnify and hold Baljia harmless from claims arising out of your use of the platform, your content, or actions you authorise the agents to take, including messages sent and posts published for your business, to the extent permitted by law.

14. Changes

We may update the platform and these Terms from time to time. We will post the updated Terms here with a new "Last updated" date, and if we make material changes, we will tell you by email or in the dashboard before they take effect. Continued use after changes take effect means you accept the updated Terms.

15. Governing law and disputes

Baljia AI is operated by Baljia AI Private Limited, India. These Terms are governed by the laws of India. You agree that disputes relating to these Terms or the platform will be subject to the jurisdiction of the courts located in India, without prejudice to any non-waivable rights you have under applicable law. As we expand to other regions, region-specific terms may be added.

16. General

• Notices. We send notices to the email address on your account or show them in the dashboard. Send legal notices to us at legal@baljia.ai.
• Assignment. You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition, reorganisation or sale of assets, or to an affiliate, and we will tell you if we do.
• Survival. Sections that by their nature should continue after these Terms end survive termination, including sections 4, 5, 9 and 11 to 16 and any unpaid fees.
• Severability and waiver. If any part of these Terms is found unenforceable, the rest stays in effect. Not enforcing a right is not a waiver of it.

17. Contact

Questions about these Terms: support@baljia.ai. Legal notices: legal@baljia.ai.